Digital Marketing

Results

20+ YEARS OF CONSISTENT DIGITAL MARKETING PRODUCTION

Trust in Years of Marketing Agency Experience * References Available Upon Request Trust in Years of Marketing Agency Experience

Experienced creating results-driven full cycle Marketing strategies that help businesses increase visibility, generate qualified leads, and maximize return on ad spend.

Hands on manager that has created successful marketing projects in oil and gas, chemical, medical, real estate, shipping, accounting, finance, law, e-commerce, TV/radio and much more.

SEO Marketing

Organic SEO, GEO AI Optimization, International SEO, E-commerce SEO, Keyword research and content optimization and semantic strategies.

OFF-PAGE SEO ----------

Reputation management (reviews), link building, guest posting, digital PR, Google Business Profile, optimization, NAP consistency and local citations.

ON PAGE SEO ----------

Site architecture, Crawlability & indexability, XML Sitemaps, Robots.txt, Canonicalization, Schema markup, Page speed optimization and Core Web Vitals improvement.

ANALYTICS ----------

Google Analytics, Google Search Console, SEMrush, Moz, Screaming Frog, Hubspot, Spyfu, A/B testing & CRO.

BUSINESS DEVELOPMENT ----------

Competitor analysis, buyer personas, structured data, CDN, caching, and server troubleshooting.

SEM Paid Ads PPC

Google Search, Display, Shopping, Performance Max, Remarketing Ads.

CAMPAIGN: ----------

AI assisted keywords, match types, ad copywriting, extensions and bidding strategies (reviews), link building, guest posting, digital PR, Google Business Profile, optimization, NAP consistency and local citations.

OPTIMIZATION ----------

Campaign segmentation, ad group setup, negative keywords and A/B testing.

BIDDING ----------

Experienced with both manual and automated bidding strategies with a goal of maximizing ROAS. MISC: Conversion tracking setup, GTM and strong landing page skills. I create compelling ad copy that converts.

Social Media

Social media management and content calendar development,

PLATFORMS: ----------

Facebook, Instagram, X, LinkedIn, YouTube and Pinterest

PAID ----------

Social Ad Campaigns Facebook Ads Manager, Meta Business Suite

CONTENT: ----------

Social media copywriting, content creation and video editing.

MISC ----------

Ad targeting, audience segmentation, AB testing, Budget management and optimization. Remarketing campaigns. engagement campaigns, reporting, KPI tracking and influencer management.

Kraton

Two Year Website & SEO Turnaround Program

Developed a two year web site & marketing redesign program for this $2.5 billion dollar company.

Rebuilt an 11 year old, 50,000+ page legacy system
Created a digital marketing presence. Went from no SEO marketing presence to industry leader in 2 years.
Executed complete on page - off page SEO program in English, Japanese, Portuguese and Dutch.
Coordinated multiple web teams around the world.
Reduced unneeded SEO & marketing related expenses by 50% reducing the budget by $120,000
Delivered on time and 40% under budget winning the “Kraton Difference” award in 2021 and 2022.

Clear Choice Lexus

A 16 Year SEO, GEO & SEM Campaign Success Story

Developed Google SEO marketing program for this Lexus Dealership that has endured for almost 20 years.

Google Rankings include the top positions for primary keywords, both local (Google My Business) and organic listings.
Google Adwords was initially included in their promotion strategy but was gradually reduced as organic results increased.
They continue to retain the top Google search engine position despite extremely difficult competition with big ad budgets
This company averages almost 500 non-paid calls a month for 2 locations directly from Google. It is possible to generate large numbers of customers without paid ads.

CBS Sports Radio KILT 610

Flagship Station for the Houston Texans

Served as web manager and SEO consultant for one of Houston's most popular radio station for 5 years.

Hired by legendary general manager Dickie Rosenfeld.
Provided SEM & SEO on page/off page services.
Worked closely with staff to keep content relevant. Provided regular updates and promotions that extended the stations reach on the web.
Consulted with CBS Radio New York regarding streaming strategy

Microlight

MicroLight is the pioneer in cold device therapy.

Designed and managed the corporate web site for this medical device maker.

Provided SEM/SEO services for over 10 years establishing this company as the leader n it's filed.
Handled branding, SEO, SEM via Google Adwords, Google Products promotion and e-commerce services.
In 2010 my team rolled out an aggressive campaign to sell to new audience segments.
This new plan was a hit, dramatically increasing company sales and giving them the confidence to scale up.
Success came from a high spend SEM program with daily pricing adjustments on popular products to serves a loss leaders.

MedX Lasers

Leveraging strong SEO for better SEM

Provided SEO, SEM with Google Adwords, Google Products and e-commerce services.

Focused on dramatic improvements in Core Web Vitals to improve SEO.
Current SEO rankings are in the top position for primary keywords, even exceeding the manufacturer's site.
The improved organic seo listings were then leveraged to launch an SEM campaign with reduced costs.
Developed a social media, Meta Ads and retargeting strategy that increased sales and developed new markets.